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Best practices with content marketing

Does content marketing work? And if so, why? This session explores the evolving world of content marketing, including branded entertainment, native advertising, and custom newsroom programmes. Over the past three years, AOL has built a large...

Catalogue: Congress 2015: Revelations
Author: Christian Kugel
June 15, 2015
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Citation

Kugel, C. (2015a, June 15). Best practices with content marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/best-practices-with-content-marketing-8402